Marketing Summary
From our award-winning direct mail to cruise line advertising co-ops, from CRM tools to integrated public relations campaigns, Cruises Inc. Agents have access to innovative, industry-leading and award-winning marketing programs. This puts them on par with top Fortune 500 companies. Cruises Inc. received Travel Weekly’s Gold Magellan Awards for our direct mail marketing campaigns. The Magellan Awards are the premier awards for the travel industry that honors the best in travel and salutes the outstanding travel professionals behind it all. The Magellan Awards are judged and overseen by a panel of top travel professionals. In determining winners, are judged against a standard of excellence based on the industry experience and expertise of our esteemed judges.
Cruises Inc. Agent Websites
Cruises Inc. websites are customized and personalized at the Agent level, giving each individual Cruises Inc. Agent several true ecommerce websites of their own. These robust sites include thousands of pages of professional content including ship reviews, destination information, and everything consumers need to know and expect from a top cruise website. Consumers can book and pay for their booking online at each Agent's own website, and the Agent will receive their normal commission from these web bookings. Cruises Inc. Agents can even add 'Click to Call' and Blog links to their websites by simply updating their profile - no technical experience is required.
We display live pricing and availability from all major (and some minor) cruise lines. And, for the few cruise lines that aren't online, we have even created a way to capture requests for these products.
Best of all, these world class websites can be easily customized by the Agent. Our easy to use Content Management System requires no technical experience and it allows Agents to easily feature and promote products they want to promote using simple web-based forms. Agents can use our Content Management System's templates to promote their own groups, feature products and even introduce themselves to consumers. If you're more technically oriented and want something other than what's templated, we can support that need too. We support standard HTML and Flash content of your own creation if you desire something different.
Bookings integrate with our proprietary Cruise Control booking system, allowing there to be seamless workflow for our Agents. This workflow results in a consumer experience that consistently delivers the "WOW" online consumers desire. Quite simply, there's no better tool created to ensure the level of detail required in web-based transactions.
E-Newsletter
eSavers is a weekly personalized email newsletter that the Cruises Inc. corporate marketing department publishes and sends to consumers on behalf of our Agents. Consumers enroll on each individual Agent's website. All links within the email lead back to your website, and the product promoted within the email is tailored to the individual consumer's preferences and geographic location.
CruiseCreate™ Plus - On-Demand Print Marketing
Cruises Inc. offers a unique online web top publishing system, where Agents can customize collateral including flyers, magazine and newspaper ads, postcards and various other marketing materials. Output options include emailing the materials, downloading and printing on your home computer or printing and shipping right to your door. CruiseCreate Plus is also your one-stop-shop for all corporately sponsored direct mail programs. The system offers an ordering feature and allows you to securely upload a mailing list, manage current lists, or pull a new list of clients from the Cruise Control system.
Award-Winning Low Cost Direct Mail Program for as little as $0.34 per mailer Produced, personalized and mailed
Cruises Inc.'s corporately produced direct mail programs are offered on a regular basis throughout the year. These programs include individual cruise line postcards and mailers, brochures and our own in-house magazine. These mailers are personalized with YOUR contact information and sent directly to your client database and/or to your prospects through a secure 3rd party mail house. Each program is completely turn-key and provides you and your clients with a top quality professional product - only afforded to the world's leading travel companies - for a fraction of the regular price.
Due to our excellent cruise line relationships, our Agents only pay between 25 - 50% of the actual production costs, the cruise lines provide co-op dollars and your corporate HQ funds the rest. These mailers are offered to you as low as $0.23 each and are even sometimes free!
Luxury/Deluxe Cruise Program
Cruises Inc. is a leader in luxury and deluxe cruise sales. We partner with Regent Seven Seas Cruises, Crystal Cruises, Silversea Cruises, The Yachts of Seabourn, Cunard Line, Oceania Cruises, Azamara Cruises and more. We provide continuous training on these upscale cruise lines and assistance with how and where to promote them. Every Agent receives their own personalized "Sea Luxury" website, which is continually updated with special offers and information about these luxury and deluxe lines. Agents can participate in several focused luxury direct mail campaigns and training programs.
Public Relations Support
Our PR team has created a collection of fully customizable Press Releases to assist each Agent in developing a successful localized public relations and self promotional strategy. In addition, we offer a library of professionally written travel articles and stories on destinations, cruise lines and travel lifestyles which are available for Agent usage at no additional charge. These benefits are managed by our internal PR team, which launches national brand-focused media relations programs to build awareness while simultaneously guiding individual Agents through their own localized PR.